On a quiet night at Dias Beach in Mossel Bay, South Africa, a 31-year-old woman went for a midnight swim and nearly didn’t make it back. Strong rip currents pulled her farther from shore, and with no one else in the water, her situation quickly turned dangerous.
A group of local fishermen noticed her struggling in the surf. While others might have frozen or fumbled with what to do, one of them came up with a plan that no one could’ve predicted.
He reached for his fishing rod.
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Using a Kabeljou hook, he cast his line into the water—not toward a fish, but toward the woman's jeans. He managed to catch the fabric and started reeling her in. Bit by bit, the current gave way to the fisherman’s steady pull. As she reached shallower waters, another man waded in to bring her safely to shore.
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Emergency responders, including the National Sea Rescue Institute (NSRI), South African Police Service, and local paramedics, arrived soon after. She was treated for symptoms of non-fatal drowning but didn’t require hospitalization.
“This was a truly remarkable rescue. The fisherman’s decisive action and skill made all the difference in saving her life.”
— NSRI spokesperson
The woman, who lives in George, South Africa, owes her life to quick thinking and an old-school fishing setup. The NSRI credited the fisherman’s unusual but effective method as a perfect example of using what you’ve got to solve a crisis.
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Once the story reached the internet, it caught fire. People were amazed at the ingenuity—and, of course, the irony.
"That fisherman either just threw one of the luckiest casts ever or he's a f*in' pro,"** wrote u/Extra-Knowledge884.
"So what kind of bait does one use to catch a woman? Asking for a friend," joked u/Suspicious-Salad-213.
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Others couldn’t resist leaning into the metaphor:
"This is one time you don’t throw them back." — u/SimilarElderberry956
"Plenty of Fish should use this story as an ad campaign!" — u/jamestheredd
"When the twin idioms of 'there are plenty of fish in the sea' and 'she's quite a catch!' intersect literally..." — u/AwwYeahVTECKickedIn
What started as a midnight emergency turned into one of the most unexpected fishing stories to ever hit Reddit. No bait, no fight, no fish. Just a cast, a hook, and a woman pulled back from the brink.
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Representative Image: Making pizzas for hungry people. Pexels I Photo by Jvxhn Visuals
Representative Image Source: Pexels I Photo by Polina Tankilevitch
Representative Image: Is there anything better than pepperoni? Pexels I Photo by Pixabay
"This story made my whole night better." Reddit I 
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Victoria Claflin Woodhull, the first woman to run for president of the United States in 1872rce Harvard Art Museum/Fogg Museum, Historical Photographs and Special Visual Collections Department, Fine Arts Library via 
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Female shopper looking for help
21 products that are gaslighting us into thinking they’re essential when they’re not
Some things in life are actually necessary—clean water, decent healthcare, basic human decency. But then there are the things that feel like they’re gaslighting us. The things we’re told we can’t live without, even though we survived just fine before they existed. Things like "smart" fridges, lawn fertilizer services, and yes—whole body deodorant.
Recently, our sister-site Upworthy asked their Facebook audience the question: What's a product or service that feels like it's gaslighting all of us into thinking it's necessary? More than 8,000 responses poured in. The answers were passionate, funny, and surprisingly unified.
Here are 21 products, services, and systems people called out for pretending to be essential—when they might actually be optional, overpriced, or flat-out invented.
1. Whole body deodorant
"Take a shower," said Shannon H.
“How did we ever manage all those years without it!! 😂😵💫” added Karen R.
Others noted it may help people with medical conditions—but for the average person, it's definitely a marketing creation.
2. Health insurance
It topped the list. Erica L. explained: “My doctor prescribes, the pharmacist issues meds, nurses care for people, surgeons do surgery—Health Insurance stands between health care and patients and says no, exclusively on whether they think it’s financially effective to treat you.”
Important note: Health insurance can provide life-saving access for many—but what people are frustrated by here is the profit-first system, not care itself.
3. The wedding industry
Multiple people slammed the high cost of modern weddings.
JoElla B. put it plainly: “We spend too much time and money planning one day, and not enough thought on how to blend two lives in a mutually beneficial one.”
Others called out expensive dresses, venues, and pressure to perform for social media.
4. Bottled water
Carole D. said: “Water in plastic bottles! Get a cup!”
While bottled water has value in emergencies, it’s often just filtered tap water—sold for profit in plastic.
5. Baby product overload
“Most baby products,” wrote Kelli O. “They really aren’t as needy and complicated as companies want us to think.”
6. Fabric softener
“It’s bad for clothes, bad for the Earth, bad for the wallet, and totally unnecessary,” said Gail H.
Some experts agree—many softeners contain chemicals that can reduce fabric lifespan and irritate skin.
7. Smart appliances
“Adding ‘phone controls’ to every appliance instead of making them last as long as they used to,” wrote Sherry S.
When your fridge needs a software update, something’s gone off the rails.
8. Makeup and anti-aging products
“Anything anti-aging,” said Melissa T., “Please just let me age into the gargoyle I was meant to become.”
Others questioned products designed to “fix” eyelashes, eyebrows, pores, and graying hair.
April S. added, “Products that women are convinced they MUST have in order to be ‘beautiful’ and therefore ‘loved.’”
9. Cosmetic surgery
Ron P. called out the industry as a whole. And while body autonomy matters, many commenters questioned whether insecurities are being commodified and sold back to us.
10. Ticketmaster and “convenience fees”
“Let’s go back to waiting in line at a record store,” wrote Nicole C.
Zaida B. added: “Convenience fee for online purchases—then charging $10 more at the actual event.”
11. Engagement rings
James P. didn’t mince words: “Engagement rings.”
The diamond industry has long been criticized for manufactured scarcity and marketing-fueled necessity.
12. Lawn chemicals and services
“Plant native grasses and you don’t have the pests or need for constant watering,” wrote Jamie B.
Environmental groups have raised similar concerns over runoff and unnecessary pesticide use.
13. AI and generative tech
“This stuff squeezes the lifeblood and individuality out of the human experience,” said Teresa L.
Saskia D. and others echoed skepticism about its necessity, even as many of us are being pushed to use it.
14. Funeral services
Amy W. shared: “My parents both have already paid to have themselves cremated and are very adamant that they do not want anything big done for them. In their words, ‘I won’t care, I’m dead.’”
Of course, some families find comfort in tradition—but the cost and pressure can feel overwhelming and predatory.
15. Rinse and repeat
Amy D. nailed it: “It’s just to sell more. Not even sure you need it at all.”
16. Credit Card Surcharges
Shawn S. took aim at the extra fees popping up at checkout: “That is the cost of doing business and shouldn’t be the burden of the purchaser.”
Many questioned why customers are increasingly being asked to pay extra simply for the convenience of using a card.
17. Constant phone upgrades
“Apple are notorious for releasing the same shit every year,” said Steph S.
Diana H. added, “Needing to upgrade our phones so frequently.”
Built-in obsolescence and marketing cycles drive most of the demand.
18. Vitamins and supplements
“If I took every supplement they say I NEED I wouldn’t need food. Nor could I afford it,” said Tausha L.
19. Fake pockets on women’s pants
Jessica W. said, “I have to buy men’s pants for work because women’s pants would just get torn up too fast!”
Form over function, and then they charge more for it.
20. Disposable everything
“The ‘convenience’ of disposable everything,” said Rick R.
It’s killing the planet—and draining wallets.
21. Tipping
“I’m sick of supplementing for corporations that refuse to pay a living wage,” wrote Susan V.
Tipping culture has evolved into something far removed from its original intent, and for many, it now feels like a burden shifted onto the customer.
The bigger picture
People aren’t saying all these things should vanish tomorrow. But when we start seeing convenience sold as necessity, and insecurity turned into billion-dollar markets, it's worth asking: who benefits from all of this?
And more importantly—who pays?
This article originally appeared earlier this year.