When we first encounter the endlessly celebrated works of William Shakespeare, many of us—at least those who are willing to admit it—walk away bored and/or befuddled. And part of that frustration probably comes down to a language barrier. After all, his work was published in the late 1500s and early 1600s, and English has evolved considerably in the subsequent centuries. Perhaps if they could untangle some of that linguistic confusion, the naysayers would at least appreciate The Bard a bit more. In a massively viewed video, NativLang dug into the evolution that informed Shakespeare's writing, prompted by one intriguing question: How did his English actually sound back then?
The YouTuber starts with their own story, admitting they "never really got into Shakespeare" and used to be annoyed during theatrical productions in school. "As the theater geeks donned their British accents," they narrate, "a random gadfly sneered: 'Heh, you know what Shakespeare really sounded like? He sounded like us.’" Through some "linguistic detective work," they leap from Shakespeare's strange spelling back through the centuries—moving from Chaucer to "the spelling debates" by scholars like John Hart and William Bullokar in the 1500s and 1600s, leading to the evolution of words like "knight" and "correction."
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Lost puns and other "raisins" for confusion
This led to the "Great Vowel Shift," which ultimately birthed Shakespeare’s tongue: "Early Modern English." At that point, numerous words were pronounced differently, which results in rhymes that no longer hold up to a modern speaker. For example: "One," at that point, rhymed with "alone." "Reason" sounded more like "raisin." There are even potential puns that don’t survive today: "If reasons were as plentiful as blackberries, I would give no man a reason upon compulsion, I." (On the latter front, be sure to check out Nathan Fielder’s hilarious lost comedy sketch called "The General’s Raisins": a perfectly dumb work of art based solely around the pronunciation of "reasons" as "raisins.") The NativLang video also explores how dialects and grammar influenced Shakespeare’s use of language.
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Celebrating Shakespeare's Work Authentically
In 2004, linguist David Crystal helped spearhead the first productions of Shakespeare’s plays in Original Pronunciation (OP), dedicated to the phonetics of Early Modern English. "Playgoers detected suspicious traces of one particular dialect: their own," NativLang says. "There’s something universal about learning to pronounce. We all come as strangers to Shakespeare’s sounds."
In a 2016 interview with Exeunt Magazine, Crystal elaborated on how audiences have responded to these productions. "What I find most fascinating about OP is the way audiences everywhere (I’ve seen about 15 plays done in OP around the world to date) report that OP gives them a sense of ownership that the tradition of presenting the plays in RP (Received Pronunciation—as heard from Olivier, et al) did not," he said. "The reason is that OP contains echoes of their own speech. Virtually everyone says, after listening to OP, ‘we speak like that where I come from.' What they’re noticing are the sounds in OP that are closest to their own backgrounds. The closeness makes them more receptive, and thus a second comment is also common (including those who speak English as a second language): the plays become easier to understand."
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21 products that are gaslighting us into thinking they’re essential when they’re not
Some things in life are actually necessary—clean water, decent healthcare, basic human decency. But then there are the things that feel like they’re gaslighting us. The things we’re told we can’t live without, even though we survived just fine before they existed. Things like "smart" fridges, lawn fertilizer services, and yes—whole body deodorant.
Recently, our sister-site Upworthy asked their Facebook audience the question: What's a product or service that feels like it's gaslighting all of us into thinking it's necessary? More than 8,000 responses poured in. The answers were passionate, funny, and surprisingly unified.
Here are 21 products, services, and systems people called out for pretending to be essential—when they might actually be optional, overpriced, or flat-out invented.
1. Whole body deodorant
"Take a shower," said Shannon H.
“How did we ever manage all those years without it!! 😂😵💫” added Karen R.
Others noted it may help people with medical conditions—but for the average person, it's definitely a marketing creation.
2. Health insurance
It topped the list. Erica L. explained: “My doctor prescribes, the pharmacist issues meds, nurses care for people, surgeons do surgery—Health Insurance stands between health care and patients and says no, exclusively on whether they think it’s financially effective to treat you.”
Important note: Health insurance can provide life-saving access for many—but what people are frustrated by here is the profit-first system, not care itself.
3. The wedding industry
Multiple people slammed the high cost of modern weddings.
JoElla B. put it plainly: “We spend too much time and money planning one day, and not enough thought on how to blend two lives in a mutually beneficial one.”
Others called out expensive dresses, venues, and pressure to perform for social media.
4. Bottled water
Carole D. said: “Water in plastic bottles! Get a cup!”
While bottled water has value in emergencies, it’s often just filtered tap water—sold for profit in plastic.
5. Baby product overload
“Most baby products,” wrote Kelli O. “They really aren’t as needy and complicated as companies want us to think.”
6. Fabric softener
“It’s bad for clothes, bad for the Earth, bad for the wallet, and totally unnecessary,” said Gail H.
Some experts agree—many softeners contain chemicals that can reduce fabric lifespan and irritate skin.
7. Smart appliances
“Adding ‘phone controls’ to every appliance instead of making them last as long as they used to,” wrote Sherry S.
When your fridge needs a software update, something’s gone off the rails.
8. Makeup and anti-aging products
“Anything anti-aging,” said Melissa T., “Please just let me age into the gargoyle I was meant to become.”
Others questioned products designed to “fix” eyelashes, eyebrows, pores, and graying hair.
April S. added, “Products that women are convinced they MUST have in order to be ‘beautiful’ and therefore ‘loved.’”
9. Cosmetic surgery
Ron P. called out the industry as a whole. And while body autonomy matters, many commenters questioned whether insecurities are being commodified and sold back to us.
10. Ticketmaster and “convenience fees”
“Let’s go back to waiting in line at a record store,” wrote Nicole C.
Zaida B. added: “Convenience fee for online purchases—then charging $10 more at the actual event.”
11. Engagement rings
James P. didn’t mince words: “Engagement rings.”
The diamond industry has long been criticized for manufactured scarcity and marketing-fueled necessity.
12. Lawn chemicals and services
“Plant native grasses and you don’t have the pests or need for constant watering,” wrote Jamie B.
Environmental groups have raised similar concerns over runoff and unnecessary pesticide use.
13. AI and generative tech
“This stuff squeezes the lifeblood and individuality out of the human experience,” said Teresa L.
Saskia D. and others echoed skepticism about its necessity, even as many of us are being pushed to use it.
14. Funeral services
Amy W. shared: “My parents both have already paid to have themselves cremated and are very adamant that they do not want anything big done for them. In their words, ‘I won’t care, I’m dead.’”
Of course, some families find comfort in tradition—but the cost and pressure can feel overwhelming and predatory.
15. Rinse and repeat
Amy D. nailed it: “It’s just to sell more. Not even sure you need it at all.”
16. Credit Card Surcharges
Shawn S. took aim at the extra fees popping up at checkout: “That is the cost of doing business and shouldn’t be the burden of the purchaser.”
Many questioned why customers are increasingly being asked to pay extra simply for the convenience of using a card.
17. Constant phone upgrades
“Apple are notorious for releasing the same shit every year,” said Steph S.
Diana H. added, “Needing to upgrade our phones so frequently.”
Built-in obsolescence and marketing cycles drive most of the demand.
18. Vitamins and supplements
“If I took every supplement they say I NEED I wouldn’t need food. Nor could I afford it,” said Tausha L.
19. Fake pockets on women’s pants
Jessica W. said, “I have to buy men’s pants for work because women’s pants would just get torn up too fast!”
Form over function, and then they charge more for it.
20. Disposable everything
“The ‘convenience’ of disposable everything,” said Rick R.
It’s killing the planet—and draining wallets.
21. Tipping
“I’m sick of supplementing for corporations that refuse to pay a living wage,” wrote Susan V.
Tipping culture has evolved into something far removed from its original intent, and for many, it now feels like a burden shifted onto the customer.
The bigger picture
People aren’t saying all these things should vanish tomorrow. But when we start seeing convenience sold as necessity, and insecurity turned into billion-dollar markets, it's worth asking: who benefits from all of this?
And more importantly—who pays?
This article originally appeared earlier this year.