Though she’s since pulled away from the phrase “Nothing tastes as good as skinny feels,” model Kate Moss sent the idea spinning into the universe in a 2009 Women’s Wear Daily interview that lit the tail-end of the aughts on fire. The body image conversation it generated is still happening today, but in new ways. Indeed, it has grown many new branches since then.
For some, this conversation continues through the body positivity movement (and its related, though not inherent, toxicity), the body neutrality movement, or many other ways of thinking that attempt to counteract the negative ways many women have come to engage with their bodies. Because the negativity itself does persist. According to the National Eating Disorders Association, “over 90% of women dislike their bodies and 97% of women have an ‘I hate my body’ moment every day.” Body image therapist Lucie Vallée has a theory as to why.
@fightitwithlucie No one cares how skinny you are #bodyimagehealing #summerbody #healingjourney #bingeeatingcoach #bodydysphormia #bodydysmorphia #bodyimageissues #therapytiktok #bodyimage #empoweringwomen #bodypositive #womenintheir30s #bodyliberation #selfhealing
In a recent video that’s gone viral, Vallée asks, “Who do you want to be skinny for?” She asks this because, she believes, “No one cares how skinny you are.” The people who do care, she continues, are people you don’t really want to be around anyway–“judgy women that are in the skinny competition” and “a very specific type of man…[who] like[s] women that make themselves smaller and that put a lot of effort to that.”
Some people agreed, and some didn’t. “Our entire society needs a mindset switch, we shouldn’t be focused on how our bodies look, we should be focused on how our bodies function,” one person wrote. “No, literally everyone cares if you’re above a certain size subconsciously. If you’re below a size 42 [a size 10 in the U.S.], sure, it’s all in your head, above… no, everyone has some judgement on you,” another wrote. There’s also the scope of Vallée’s argument to question—are the only people who care really just “judgy women” and that specific type of man, and are such statements dismissive of women with an outsized interest in the male gaze? Are Vallée’s thoughts realistic?
@fightitwithlucie Women are afraid of being ugly because they are afraid to lose what they think is power : the desire of men. #bodyimagehealing #healingjourney #bingeeatingcoach #bodydysphormia #bodydysmorphia #bodyimageissues #therapytiktok #bodypositive #bodyimage #empoweringwomen #bodyliberation #therapytok #selfhealing
“Within our society and culture today, women’s bodies are objectified and there are weight biases around every corner,” the National Eating Disorder Association shares. “Women who live in larger bodies are labeled with certain undesirable traits and characteristics and are thought of as unhealthy, lazy, and undisciplined.”
Vallée expanded upon this idea herself in Newsweek, adding that "the pressure to conform to unrealistic beauty standards creates a persistent background threat to women's sense of safety and worth," she said. "This generates symptoms such as constant hypervigilance, disconnection from one's body, feelings of unworthiness, isolation, anxiety, and shame." Pressure to conform does come from somewhere. In other videos, she shows how now-beloved films and television shows perpetuated a cultural obsession with thinness, from Clueless to Friends and more.
@fightitwithlucie Me born in the 1990 wondering why I care about my weight so much. #bodyimagehealing #bodydysphormia #bodyimageissues #therapytiktok #bodypositive #bodyimage #empoweringwomen #bodyliberation #therapytok #1990s #nostalgia #
But maybe the larger point that really matters is moving past the “skinny ideal." Of course it’s important to live a healthy lifestyle, but a healthy body does not look the same on everyone. Some people are naturally skinny, others are not. But skinny is not, and should not, be the standard, Vallée says, as a person who once had her own longstanding relationship to the “skinny ideal” to the point of obsession.
The purpose of asking yourself who you are being skinny for, then, forces you to query why this goal is important to you. Is it for you, and if so why? And if it’s for other people, no matter who they are, maybe it’s time to reframe your thoughts.
Vallée does land at a larger truth, though. “Most people around you are gonna love you for so many other reasons than how skinny you are,” she goes on. “This is my little reminder to decenter beauty and skinniness and to focus on all the other possibilities that you have for your life, all the amazing things you can do with your time.”


















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21 products that are gaslighting us into thinking they’re essential when they’re not
Some things in life are actually necessary—clean water, decent healthcare, basic human decency. But then there are the things that feel like they’re gaslighting us. The things we’re told we can’t live without, even though we survived just fine before they existed. Things like "smart" fridges, lawn fertilizer services, and yes—whole body deodorant.
Recently, our sister-site Upworthy asked their Facebook audience the question: What's a product or service that feels like it's gaslighting all of us into thinking it's necessary? More than 8,000 responses poured in. The answers were passionate, funny, and surprisingly unified.
Here are 21 products, services, and systems people called out for pretending to be essential—when they might actually be optional, overpriced, or flat-out invented.
1. Whole body deodorant
"Take a shower," said Shannon H.
“How did we ever manage all those years without it!! 😂😵💫” added Karen R.
Others noted it may help people with medical conditions—but for the average person, it's definitely a marketing creation.
2. Health insurance
It topped the list. Erica L. explained: “My doctor prescribes, the pharmacist issues meds, nurses care for people, surgeons do surgery—Health Insurance stands between health care and patients and says no, exclusively on whether they think it’s financially effective to treat you.”
Important note: Health insurance can provide life-saving access for many—but what people are frustrated by here is the profit-first system, not care itself.
3. The wedding industry
Multiple people slammed the high cost of modern weddings.
JoElla B. put it plainly: “We spend too much time and money planning one day, and not enough thought on how to blend two lives in a mutually beneficial one.”
Others called out expensive dresses, venues, and pressure to perform for social media.
4. Bottled water
Carole D. said: “Water in plastic bottles! Get a cup!”
While bottled water has value in emergencies, it’s often just filtered tap water—sold for profit in plastic.
5. Baby product overload
“Most baby products,” wrote Kelli O. “They really aren’t as needy and complicated as companies want us to think.”
6. Fabric softener
“It’s bad for clothes, bad for the Earth, bad for the wallet, and totally unnecessary,” said Gail H.
Some experts agree—many softeners contain chemicals that can reduce fabric lifespan and irritate skin.
7. Smart appliances
“Adding ‘phone controls’ to every appliance instead of making them last as long as they used to,” wrote Sherry S.
When your fridge needs a software update, something’s gone off the rails.
8. Makeup and anti-aging products
“Anything anti-aging,” said Melissa T., “Please just let me age into the gargoyle I was meant to become.”
Others questioned products designed to “fix” eyelashes, eyebrows, pores, and graying hair.
April S. added, “Products that women are convinced they MUST have in order to be ‘beautiful’ and therefore ‘loved.’”
9. Cosmetic surgery
Ron P. called out the industry as a whole. And while body autonomy matters, many commenters questioned whether insecurities are being commodified and sold back to us.
10. Ticketmaster and “convenience fees”
“Let’s go back to waiting in line at a record store,” wrote Nicole C.
Zaida B. added: “Convenience fee for online purchases—then charging $10 more at the actual event.”
11. Engagement rings
James P. didn’t mince words: “Engagement rings.”
The diamond industry has long been criticized for manufactured scarcity and marketing-fueled necessity.
12. Lawn chemicals and services
“Plant native grasses and you don’t have the pests or need for constant watering,” wrote Jamie B.
Environmental groups have raised similar concerns over runoff and unnecessary pesticide use.
13. AI and generative tech
“This stuff squeezes the lifeblood and individuality out of the human experience,” said Teresa L.
Saskia D. and others echoed skepticism about its necessity, even as many of us are being pushed to use it.
14. Funeral services
Amy W. shared: “My parents both have already paid to have themselves cremated and are very adamant that they do not want anything big done for them. In their words, ‘I won’t care, I’m dead.’”
Of course, some families find comfort in tradition—but the cost and pressure can feel overwhelming and predatory.
15. Rinse and repeat
Amy D. nailed it: “It’s just to sell more. Not even sure you need it at all.”
16. Credit Card Surcharges
Shawn S. took aim at the extra fees popping up at checkout: “That is the cost of doing business and shouldn’t be the burden of the purchaser.”
Many questioned why customers are increasingly being asked to pay extra simply for the convenience of using a card.
17. Constant phone upgrades
“Apple are notorious for releasing the same shit every year,” said Steph S.
Diana H. added, “Needing to upgrade our phones so frequently.”
Built-in obsolescence and marketing cycles drive most of the demand.
18. Vitamins and supplements
“If I took every supplement they say I NEED I wouldn’t need food. Nor could I afford it,” said Tausha L.
19. Fake pockets on women’s pants
Jessica W. said, “I have to buy men’s pants for work because women’s pants would just get torn up too fast!”
Form over function, and then they charge more for it.
20. Disposable everything
“The ‘convenience’ of disposable everything,” said Rick R.
It’s killing the planet—and draining wallets.
21. Tipping
“I’m sick of supplementing for corporations that refuse to pay a living wage,” wrote Susan V.
Tipping culture has evolved into something far removed from its original intent, and for many, it now feels like a burden shifted onto the customer.
The bigger picture
People aren’t saying all these things should vanish tomorrow. But when we start seeing convenience sold as necessity, and insecurity turned into billion-dollar markets, it's worth asking: who benefits from all of this?
And more importantly—who pays?
This article originally appeared earlier this year.