Do you have anxiety? Have you tried just about everything to get over it, but it just keeps coming back? Perhaps you thought you had got over it, only for the symptoms to return with a vengeance? Whatever your circumstances, science can help you to beat anxiety for good.
Anxiety can present as fear, restlessness, an inability to focus at work or school, finding it hard to fall or stay asleep at night, or getting easily irritated. In social situations, it can make it hard to talk to others; you might feel like you're constantly being judged, or have symptoms such as stuttering, sweating, blushing or an upset stomach.

It can appear out of the blue as a panic attack, when sudden spikes of anxiety make you feel like you're about to have a heart attack, go mad or lose control. Or it can be present all the time, as in generalized anxiety disorder, when diffuse and pervasive worry consumes you and you look to the future with dread.
Most people experience it at some point, but if anxiety starts interfering with your life, sleep, ability to form relationships or productivity, you might have an anxiety disorder. Research shows that if left untreated, anxiety can lead to depression, early death and suicide. And while it can indeed lead to such serious health consequences, the medication that is prescribed to treat anxiety doesn't often work in the long-term. Symptoms often return and you're back where you started.
How science can help
The way you handle things in life has a direct impact on how much anxiety you experience. By tweaking your coping strategy you can lower your anxiety levels. Here are some of the top coping skills that have emerged from our study at the University of Cambridge, which will be presented at the 30th European Congress of Neuropsychopharmacology in Paris.
This may sound strange, but the writer and poet GK Chesterton said, "Anything worth doing is worth doing badly." And he has a point. This works so well because it speeds up your decision-making process and catapults you straight into action. Otherwise, you could spend hours deciding how or what you should do, which can be very time-consuming and stressful.
"Anything worth doing is worth doing badly."
— GK Chesterton
People often want to do something "perfectly" or wait for the "perfect time" before starting. However, this can lead to procrastination, long delays, or even prevent us from doing it at all, which causes stress and anxiety.
Instead, why not just start by "doing it badly" and without worrying about how it's going to turn out? This will not only make it much easier to begin, but you'll also find that you're completing tasks much more quickly than before. More often than not, you'll also discover that you're not doing it that badly after all—even if you are, you can always fine-tune it later.
Using "do it badly" as a motto gives you the courage to try new things, adds a little fun to everything, and stops you worrying too much about the outcome. It's about doing it badly today and improving as you go. Ultimately, it's about liberation.
Forgive yourself and 'wait to worry'
Are you particularly critical of yourself and the blunders you make? Well, imagine if you had a friend who constantly pointed out everything that was wrong with you and your life. You'd probably want to get rid of them right away.
But people with anxiety often do this to themselves so frequently that they don't even realize it anymore. They're just not kind to themselves.
So perhaps it's time to change and start forgiving ourselves for the mistakes we make. If you feel like you've embarrassed yourself in a situation, don't criticize yourself – simply realize that you have this impulse to blame yourself, then drop the negative thought and redirect your attention back to the task at hand or whatever you were doing.
Another effective strategy is to "wait to worry." If something went wrong and you feel compelled to worry (because you think you screwed up), don't do this immediately. Instead, postpone your worry – set aside 10 minutes each day during which you can worry about anything.
If you do this, you'll find that when you come back to the situation that triggered the initial anxiety, you won't perceive it as bothersome or worrisome. Our thoughts actually decay very quickly if we don't feed them with energy.
Find purpose in life by helping others
It's also worth considering how much of your day is spent with someone else in mind? If it's very little or none at all, then you're at a high risk of poor mental health. Regardless of how much we work or the amount of money we make, we can't be truly happy until we know that someone else needs us and depends on our productivity or love.
This doesn't mean that we need people's praise, but doing something with someone else in mind takes the spotlight off of us (and our anxieties and worries) and places it onto others – and how we can make a difference to them.
Being connected to people has regularly been shown to be one of the most potent buffers against poor mental health. The neurologist Viktor Frankl wrote:
"For people who think there's nothing to live for, nothing more to expect from life — the question is getting these people to realise that life is still expecting something from them."
"...the question is getting these people to realise that life is still expecting something from them."
— Viktor Frankl
Knowing that someone else needs you makes it easier to endure the toughest times. You'll know the "why" for your existence and will be able to bear almost any "how".
So how can you make yourself important in someone else's life? It could be as simple as taking care of a child or elderly parent, volunteering, or finishing work that might benefit future generations. Even if these people never realize what you've done for them, it doesn't matter because you will know. And this will make you realize the uniqueness and importance of your life.
Olivia Remes is a PhD Candidate at the University of Cambridge.
This article first appeared on The Conversation. You can read it here.
This article originally appeared last year.

















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21 products that are gaslighting us into thinking they’re essential when they’re not
Some things in life are actually necessary—clean water, decent healthcare, basic human decency. But then there are the things that feel like they’re gaslighting us. The things we’re told we can’t live without, even though we survived just fine before they existed. Things like "smart" fridges, lawn fertilizer services, and yes—whole body deodorant.
Recently, our sister-site Upworthy asked their Facebook audience the question: What's a product or service that feels like it's gaslighting all of us into thinking it's necessary? More than 8,000 responses poured in. The answers were passionate, funny, and surprisingly unified.
Here are 21 products, services, and systems people called out for pretending to be essential—when they might actually be optional, overpriced, or flat-out invented.
1. Whole body deodorant
"Take a shower," said Shannon H.
“How did we ever manage all those years without it!! 😂😵💫” added Karen R.
Others noted it may help people with medical conditions—but for the average person, it's definitely a marketing creation.
2. Health insurance
It topped the list. Erica L. explained: “My doctor prescribes, the pharmacist issues meds, nurses care for people, surgeons do surgery—Health Insurance stands between health care and patients and says no, exclusively on whether they think it’s financially effective to treat you.”
Important note: Health insurance can provide life-saving access for many—but what people are frustrated by here is the profit-first system, not care itself.
3. The wedding industry
Multiple people slammed the high cost of modern weddings.
JoElla B. put it plainly: “We spend too much time and money planning one day, and not enough thought on how to blend two lives in a mutually beneficial one.”
Others called out expensive dresses, venues, and pressure to perform for social media.
4. Bottled water
Carole D. said: “Water in plastic bottles! Get a cup!”
While bottled water has value in emergencies, it’s often just filtered tap water—sold for profit in plastic.
5. Baby product overload
“Most baby products,” wrote Kelli O. “They really aren’t as needy and complicated as companies want us to think.”
6. Fabric softener
“It’s bad for clothes, bad for the Earth, bad for the wallet, and totally unnecessary,” said Gail H.
Some experts agree—many softeners contain chemicals that can reduce fabric lifespan and irritate skin.
7. Smart appliances
“Adding ‘phone controls’ to every appliance instead of making them last as long as they used to,” wrote Sherry S.
When your fridge needs a software update, something’s gone off the rails.
8. Makeup and anti-aging products
“Anything anti-aging,” said Melissa T., “Please just let me age into the gargoyle I was meant to become.”
Others questioned products designed to “fix” eyelashes, eyebrows, pores, and graying hair.
April S. added, “Products that women are convinced they MUST have in order to be ‘beautiful’ and therefore ‘loved.’”
9. Cosmetic surgery
Ron P. called out the industry as a whole. And while body autonomy matters, many commenters questioned whether insecurities are being commodified and sold back to us.
10. Ticketmaster and “convenience fees”
“Let’s go back to waiting in line at a record store,” wrote Nicole C.
Zaida B. added: “Convenience fee for online purchases—then charging $10 more at the actual event.”
11. Engagement rings
James P. didn’t mince words: “Engagement rings.”
The diamond industry has long been criticized for manufactured scarcity and marketing-fueled necessity.
12. Lawn chemicals and services
“Plant native grasses and you don’t have the pests or need for constant watering,” wrote Jamie B.
Environmental groups have raised similar concerns over runoff and unnecessary pesticide use.
13. AI and generative tech
“This stuff squeezes the lifeblood and individuality out of the human experience,” said Teresa L.
Saskia D. and others echoed skepticism about its necessity, even as many of us are being pushed to use it.
14. Funeral services
Amy W. shared: “My parents both have already paid to have themselves cremated and are very adamant that they do not want anything big done for them. In their words, ‘I won’t care, I’m dead.’”
Of course, some families find comfort in tradition—but the cost and pressure can feel overwhelming and predatory.
15. Rinse and repeat
Amy D. nailed it: “It’s just to sell more. Not even sure you need it at all.”
16. Credit Card Surcharges
Shawn S. took aim at the extra fees popping up at checkout: “That is the cost of doing business and shouldn’t be the burden of the purchaser.”
Many questioned why customers are increasingly being asked to pay extra simply for the convenience of using a card.
17. Constant phone upgrades
“Apple are notorious for releasing the same shit every year,” said Steph S.
Diana H. added, “Needing to upgrade our phones so frequently.”
Built-in obsolescence and marketing cycles drive most of the demand.
18. Vitamins and supplements
“If I took every supplement they say I NEED I wouldn’t need food. Nor could I afford it,” said Tausha L.
19. Fake pockets on women’s pants
Jessica W. said, “I have to buy men’s pants for work because women’s pants would just get torn up too fast!”
Form over function, and then they charge more for it.
20. Disposable everything
“The ‘convenience’ of disposable everything,” said Rick R.
It’s killing the planet—and draining wallets.
21. Tipping
“I’m sick of supplementing for corporations that refuse to pay a living wage,” wrote Susan V.
Tipping culture has evolved into something far removed from its original intent, and for many, it now feels like a burden shifted onto the customer.
The bigger picture
People aren’t saying all these things should vanish tomorrow. But when we start seeing convenience sold as necessity, and insecurity turned into billion-dollar markets, it's worth asking: who benefits from all of this?
And more importantly—who pays?
This article originally appeared earlier this year.