Earth is impressively enigmatic, with many undiscovered territories and terrains still awaiting discovery. Although geologists have scanned nearly every corner of the Earth, the possibility of hidden continents remains. In 2017, a team of geologists made a marvelous discovery in the Southern Continent, dubbing it "the eighth continent of the world."
Interestingly, this new continent, called Zealandia, was not secluded but quite conspicuous. A detailed study was published in the journal Tectonics.
Although the researchers discovered this new continent in 2017, the hunt began almost 400 years ago. In 1642, Dutch captain Abel Tasman, serving the East India Company, was ordered to explore a Southern Continent. On August 14, 1642, Tasman departed from Batavia with two ships sailing west to Mauritius in the Indian Ocean, according to Princeton University Library.

On his voyage to the continent, he encountered the local Māori Indians. However, his meeting turned out to be tense, according to the BBC. One day, many of these people paddled out on a canoe and rammed a small boat that was passing messages between the Dutch ships. Four Europeans died. This was the end of Tasman’s mission.
Tasman named the location “Moordenaers (Murderers) Bay,” and sailed home, never to return to this land, although he did believe that he had discovered a great new continent.
It was nearly 375 years after Tasman’s voyage that geologists stumbled upon this mainland. They announced the discovery by naming it “Zealandia,” based on the suggestion of American geophysicist Bruce Luyendyk, who described this region in 1995. Zealandia is translated to “Te Riu-a-Māui” in the Māori language.
In a paper, researchers from GNS Science of New Zealand documented that they had to dredge rock samples from the Fairway Ridge to the Coral Sea to analyze the rock geochemically and understand the underwater makeup of Zealandia. Led by Nick Mortimer, they scanned the northern two-thirds of the submerged area, where they unearthed pebbly and cobblely sandstone, fine-grain sandstone, mudstone, bioclastic limestone, and basaltic lava from a variety of periods, as concluded by their radiocarbon dating.
The rocks and stones were found to be roughly 95 million years old, from the Late Cretaceous period. The granite and volcanic pebbles were estimated to be 130 million years old, the Early Cretaceous period. The basalts, however, were newer, probably about 40 million years old, and from the Eocene period. “It is kind of cool,” said Mortimer, per BBC. Andy Tulloch, a geologist at the New Zealand Crown Research Institute GNS Science, who was part of the research team, added, "This is an example of how something undeniable can take a while to uncover.”
Although Zealandia is a vast continent that spans an expanse of 4.9 million square kilometers, around six times the size of Madagascar, most of it is submerged under the South Pacific Ocean. Only the area at the Ball’s Pyramid on Lord Howe Island rises above the water’s veil. It is the smallest, thinnest, and youngest of all known continents.
Usually, the continental crust is about 40 kilometers deep, thicker than the oceanic crust, which is about 10 kilometers. The researchers proposed that since Zealandia ended up stretched too much, its crust became thinner, around 20 kilometers, and finally disappeared under the sea. With 95 percent of its territory submerged beneath the ocean’s depths, Zealandia prowls on planet Earth as a lair possessing an enigmatic charm of mysterious historical elements and ancient stories.
This article originally appeared last year.

















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21 products that are gaslighting us into thinking they’re essential when they’re not
Some things in life are actually necessary—clean water, decent healthcare, basic human decency. But then there are the things that feel like they’re gaslighting us. The things we’re told we can’t live without, even though we survived just fine before they existed. Things like "smart" fridges, lawn fertilizer services, and yes—whole body deodorant.
Recently, our sister-site Upworthy asked their Facebook audience the question: What's a product or service that feels like it's gaslighting all of us into thinking it's necessary? More than 8,000 responses poured in. The answers were passionate, funny, and surprisingly unified.
Here are 21 products, services, and systems people called out for pretending to be essential—when they might actually be optional, overpriced, or flat-out invented.
1. Whole body deodorant
"Take a shower," said Shannon H.
“How did we ever manage all those years without it!! 😂😵💫” added Karen R.
Others noted it may help people with medical conditions—but for the average person, it's definitely a marketing creation.
2. Health insurance
It topped the list. Erica L. explained: “My doctor prescribes, the pharmacist issues meds, nurses care for people, surgeons do surgery—Health Insurance stands between health care and patients and says no, exclusively on whether they think it’s financially effective to treat you.”
Important note: Health insurance can provide life-saving access for many—but what people are frustrated by here is the profit-first system, not care itself.
3. The wedding industry
Multiple people slammed the high cost of modern weddings.
JoElla B. put it plainly: “We spend too much time and money planning one day, and not enough thought on how to blend two lives in a mutually beneficial one.”
Others called out expensive dresses, venues, and pressure to perform for social media.
4. Bottled water
Carole D. said: “Water in plastic bottles! Get a cup!”
While bottled water has value in emergencies, it’s often just filtered tap water—sold for profit in plastic.
5. Baby product overload
“Most baby products,” wrote Kelli O. “They really aren’t as needy and complicated as companies want us to think.”
6. Fabric softener
“It’s bad for clothes, bad for the Earth, bad for the wallet, and totally unnecessary,” said Gail H.
Some experts agree—many softeners contain chemicals that can reduce fabric lifespan and irritate skin.
7. Smart appliances
“Adding ‘phone controls’ to every appliance instead of making them last as long as they used to,” wrote Sherry S.
When your fridge needs a software update, something’s gone off the rails.
8. Makeup and anti-aging products
“Anything anti-aging,” said Melissa T., “Please just let me age into the gargoyle I was meant to become.”
Others questioned products designed to “fix” eyelashes, eyebrows, pores, and graying hair.
April S. added, “Products that women are convinced they MUST have in order to be ‘beautiful’ and therefore ‘loved.’”
9. Cosmetic surgery
Ron P. called out the industry as a whole. And while body autonomy matters, many commenters questioned whether insecurities are being commodified and sold back to us.
10. Ticketmaster and “convenience fees”
“Let’s go back to waiting in line at a record store,” wrote Nicole C.
Zaida B. added: “Convenience fee for online purchases—then charging $10 more at the actual event.”
11. Engagement rings
James P. didn’t mince words: “Engagement rings.”
The diamond industry has long been criticized for manufactured scarcity and marketing-fueled necessity.
12. Lawn chemicals and services
“Plant native grasses and you don’t have the pests or need for constant watering,” wrote Jamie B.
Environmental groups have raised similar concerns over runoff and unnecessary pesticide use.
13. AI and generative tech
“This stuff squeezes the lifeblood and individuality out of the human experience,” said Teresa L.
Saskia D. and others echoed skepticism about its necessity, even as many of us are being pushed to use it.
14. Funeral services
Amy W. shared: “My parents both have already paid to have themselves cremated and are very adamant that they do not want anything big done for them. In their words, ‘I won’t care, I’m dead.’”
Of course, some families find comfort in tradition—but the cost and pressure can feel overwhelming and predatory.
15. Rinse and repeat
Amy D. nailed it: “It’s just to sell more. Not even sure you need it at all.”
16. Credit Card Surcharges
Shawn S. took aim at the extra fees popping up at checkout: “That is the cost of doing business and shouldn’t be the burden of the purchaser.”
Many questioned why customers are increasingly being asked to pay extra simply for the convenience of using a card.
17. Constant phone upgrades
“Apple are notorious for releasing the same shit every year,” said Steph S.
Diana H. added, “Needing to upgrade our phones so frequently.”
Built-in obsolescence and marketing cycles drive most of the demand.
18. Vitamins and supplements
“If I took every supplement they say I NEED I wouldn’t need food. Nor could I afford it,” said Tausha L.
19. Fake pockets on women’s pants
Jessica W. said, “I have to buy men’s pants for work because women’s pants would just get torn up too fast!”
Form over function, and then they charge more for it.
20. Disposable everything
“The ‘convenience’ of disposable everything,” said Rick R.
It’s killing the planet—and draining wallets.
21. Tipping
“I’m sick of supplementing for corporations that refuse to pay a living wage,” wrote Susan V.
Tipping culture has evolved into something far removed from its original intent, and for many, it now feels like a burden shifted onto the customer.
The bigger picture
People aren’t saying all these things should vanish tomorrow. But when we start seeing convenience sold as necessity, and insecurity turned into billion-dollar markets, it's worth asking: who benefits from all of this?
And more importantly—who pays?
This article originally appeared earlier this year.